A .COMplete pURL (personalized URL) web page is a dynamically created web page designed to speak directly to your prospect or customer on a personal level. Individual page components can be customized for the particular reader. You can refer to your prospect by name, you can include personal images, you can reference relevant products, etc. And because, in most case, the personalized web address contains the prospect's own name, the pURLs get noticed, get visited and get results! Your prospect feels as if you are speaking directly to him - because you are!
A pURL, or personalized URL, is not a membership site at all. A pURL is a tool that is used to boost your direct mail response rates. By using digital technology, a pURL campaign allows you to offer a personalized, customized web address and web page for every prospect name on your mailing list. There's no need for usernames or passwords like you'd have with a membership site. Instead, your prospect is taken directly to his very own, personalized web page simply by typing in his own name such as www.yourwebsite.com/JohnDoe
With a traditional direct mail campaign, you include a brc, a toll-free phone number and a generic link to a generic web site. Results are generally so-so (yes, we know that "so-so" is not statistically accurate, but you get the picture).
By incorporating pURLs into your direct mail marketing, rather than sending your prospect to the same old generic web page that you send every prospect to, you can send him to a completely customized page that is personalized just for him.
And better yet, the personalized url web address contains his own name! People respond to their own names. In fact, medical studies have proven that the human brain actually reacts differently when a person hears his own name. Now, we're not doctors, and we're not even going to pretend to understand any of the medical mumbo jumbo, but if you're really interested, you can check out a medical synopsis right here (pdf document will open in a new window).
Sure variable data printing is great, but consider this: Postage rates are increasing, paper costs are increasing, printing costs are on the rise. Let's face it, all of us marketers are in need of a cost effective way to supplement our direct mail campaigns. And that's where pURLs come in.
Personalized URLs are a great way to drive prospects to your web site to provide them with additional information. Rather than creating a gazillion page direct mail campaign and throwing everything imaginable at your prospect, you can mail a smaller package and send him to his own unique web page instead. Because the pURL uses basically the same techniques as variable data printing, each web page can be completely personalized for the individual. And it won't cost you an arm and a leg.
Sure! A pURL campaign integrates perfectly with email marketing. Using personalized URLs in your email messages is a great way to entice your readers to click through for more information - information which is completely customized and personalized for that particular reader. We're not talking about slapping the readers' names on the web pages. We're talking about completely customizing the pages, the messages, the graphics, etc. It's like having a one-on-one, personal dialogue with each of your subscribers.
With the .COMplete pURL system, it is not necessary to create a separate web page for each of your customers or prospects. Just like with variable data printing, we feed the customized information into web page templates. An unlimited number of templates can be created to coordinate with your marketing campaign.
First, check out our How Does .COMplete pURL Service Work? page for a brief outline of the steps involved in your .COMplete pURL campaign. Then, be sure to request your own .COMplete pURL demo by filling out the form at the top left of this page.