Why Use a pURL Campaign?

"When pURLs are implemented well, you can create a continuous personalized marketing message that extends from mail piece to Web site... pURLs enable the personalization of direct mail, while providing the benefits of Web design... Customer tracking is another pURL plus... Once you start exploring the possibilities with pURLs, which can be personalized to any degree that your budget can bear, you'll come to see them as an invaluable tool."
Target Marketing Magazine

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Recent pURL News

September 7, 2010

You Don't Know What You Don't Know about Targeted Mailing Lists

Question: What's one of the biggest reasons that direct mail campaigns fail? Answer: Because a poorly targeted list was used. While the mailing list is the number one influencer of the success of your mailing campaign, typically very little brain-power is devoted to crafting the right list.

Advantages of pURL Marketing

With a pURL campaign, your prospect can land on a website that was custom made just for her. She can be greeted with a headline that reads "Hi, Jane!" instead of "Welcome Visitor".

Improve Response Rates with pURL Marketing

pURL marketing allows you to send out highly personalized messages to your customers to advertise an upcoming sale, promote a new product, or even gather customer information via a survey.