Gold pURL Package
The Gold pURL Package is perfect for the serious marketer growing a serious business. The Gold pURL Package includes everything you need to conduct a three-phase pURL campaign:
- customer/prospect data analysis & campaign strategy session
- direct mail copywriting services
- creative & design services for phase 1 of direct mail campaign
- creative & design services for phase 1 individual pURL web page templates
- variable data printing & mailing of phase 1 direct mail
- web page testing & optimizing, phase 1 templates
- tracking & measuring of web response rates
- new data integration
- creative & design services for phase 2 of direct mail campaign
- creative & design services for phase 2 individual pURL web page templates
- variable data printing & mailing of phase 2 direct mail
- web page testing & optimizing, phase 2 templates
- tracking & measuring of web response rates
- new data integration
- creative & design services for phase 3 of direct mail campaign
- creative & design services for phase 3 individual pURL web page templates
- variable data printing & mailing of phase 3 direct mail
- web page testing & optimizing, phase 3 templates
- tracking & measuring of web response rates
- hosting of purl mini site