.COMplete pURL Marketing Packages
.COMplete pURL personalized URL marketing packages are available for every business and every budget. From our service, multi-phase Gold Package to our economical, one-step Bronze Package, to a specialty package customized specifically for your needs, we can make the .COMplete pURL marketing service work for you.
Gold pURL Package
The Gold pURL Package is perfect for the serious marketer growing a serious business. The Gold pURL Package includes everything you need to conduct a
three-phase pURL campaign:
What Is A Multi-Phase Campaign?
According to marketing legend Dan Kennedy, "One of the biggest mistakes most marketers make is doing 'one shot mailings'. Simply put, it takes repetition to have impact."
Our multi-phase pURL campaigns combine a sequence of direct mail elements with a series of pURL web templates. Simply put, if your prospect doesn't respond within the given time frame, you send him another letter with another corresponding personalized URL. This sequencing of letters and web pages is absolutely proven to be effective.
- customer/prospect data analysis & campaign strategy session
- direct mail copywriting services
- creative & design services for phase 1 of direct mail campaign
- creative & design services for phase 1 individual pURL web page templates
- variable data printing & mailing of phase 1 direct mail
- web page testing & optimizing, phase 1 templates
- tracking & measuring of web response rates
- new data integration
- creative & design services for phase 2 of direct mail campaign
- creative & design services for phase 2 individual pURL web page templates
- variable data printing & mailing of phase 2 direct mail
- web page testing & optimizing, phase 2 templates
- tracking & measuring of web response rates
- new data integration
- creative & design services for phase 3 of direct mail campaign
- creative & design services for phase 3 individual pURL web page templates
- variable data printing & mailing of phase 3 direct mail
- web page testing & optimizing, phase 3 templates
- tracking & measuring of web response rates
- hosting of purl mini site
Silver pURL Package
The Silver pURL Package includes everything you need to conduct a
two-phase pURL campaign:
What Is A Multi-Phase Campaign?
According to marketing legend Dan Kennedy, "One of the biggest mistakes most marketers make is doing 'one shot mailings'. Simply put, it takes repetition to have impact."
Our multi-phase pURL campaigns combine a sequence of direct mail elements with a series of pURL web templates. Simply put, if your prospect doesn't respond within the given time frame, you send him another letter with another corresponding personalized URL. This sequencing of letters and web pages is absolutely proven to be effective.
- customer/prospect data analysis & campaign strategy session
- direct mail copywriting services
- creative & design services for phase 1 of direct mail campaign
- creative & design services for phase 1 individual pURL web page templates
- variable data printing & mailing of phase 1 direct mail
- web page testing & optimizing, phase 1 templates
- tracking & measuring of web response rates
- new data integration
- creative & design services for phase 2 of direct mail campaign
- creative & design services for phase 2 individual pURL web page templates
- variable data printing & mailing of phase 2 direct mail
- web page testing & optimizing, phase 2 templates
- tracking & measuring of web response rates
- new data integration
- hosting of purl mini site
Bronze pURL Package
The Bronze pURL Package is designed for marketers interested in one-shot mailing. Perfect for pushing a last-minute event, inventory closeouts, final sale days, etc:
- customer/prospect data analysis & campaign strategy session
- direct mail copywriting services
- creative & design services for the direct mail campaign
- creative & design services for the individual pURL web page templates
- variable data printing & mailing of direct mail
- web page testing & optimizing
- tracking & measuring of web response rates
- hosting of purl mini site
Customized pURL Package
Already have a direct mail campaign written? Want to incorporate personalized URLs with your email marketing? None of the above packages fit your needs? We'll be glad to customize a .COMplete pURL marketing campaign especially for you.