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	<title>.COMplete pURL</title>
	<link>http://www.completepurl.com/research</link>
	<description>Personalized URL Marketing</description>
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		<title>Capturing Your Prospects Attention</title>
		<description><![CDATA[What I have learned from marketing is that capturing the attention of your prospects, or potential customers, is essential for succeeding. Without being able to grab the attention of potential customers, you are never going to survive as a business. Here are 5 tips for effectively capturing your prospects attention in your direct mail. Clarity [...]]]></description>
		<link>http://www.completepurl.com/research/purl-tips/capturing-your-prospects-attention</link>
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		<title>How to Run an Effective E-mail Marketing Campaign</title>
		<description><![CDATA[E-mail marketing is a good, cost-effective way to get a message out to your prospects. It has yielded some excellent results in the past, and can be an excellent way for marketers to increase their click through rate and ROI. Once you understand how an e-mail marketing campaign works, you will be on your way [...]]]></description>
		<link>http://www.completepurl.com/research/purl-tips/how-to-run-an-effective-e-mail-marketing-campaign</link>
			</item>
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		<title>Enhancing Your Direct Mail With QR Codes</title>
		<description><![CDATA[QR codes are an effective and cost efficient way a company can enhance their direct mail campaigns. You have probably seen them by now, the little square bar codes that you often see all over things. If you don’t yet know what these are, they are little bar codes that can be scanned by smart [...]]]></description>
		<link>http://www.completepurl.com/research/purl-tips/enhancing-your-direct-mail-with-qr-codes</link>
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		<title>Steps to a Successful QR Code Campaign</title>
		<description><![CDATA[I’m sure most of you have heard about them already, but QR Codes are slowly moving their way into mainstream marketing. These little bar codes that can be easily scanned to deliver information to the prospect are becoming very popular in today’s marketing world. But what makes these things work? Here’s a list of steps [...]]]></description>
		<link>http://www.completepurl.com/research/purl-tips/steps-to-a-successful-qr-code-campaign</link>
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		<title>Tips to Get Your Letter Opened</title>
		<description><![CDATA[So you are new to running a direct mail campaign, and you don’t exactly know what to do. The last thing that you want to do is spend your precious resources on a campaign and see it tank into the ground. So I’ve compiled a good list of tips for you to learn what you [...]]]></description>
		<link>http://www.completepurl.com/research/purl-tips/tips-to-get-your-letter-opened</link>
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		<title>Why Run a pURL Campaign?</title>
		<description><![CDATA[So you’ve probably heard all the hype about pURLs, or personalized URLS, already, but maybe you don’t quite understand what they are. You have heard marketers talk about the great results they can deliver as opposed to traditional direct mail campaigns, but you don’t know why? What are these things? And why do they deliver [...]]]></description>
		<link>http://www.completepurl.com/research/purl-tips/why-run-a-purl-campaign</link>
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		<title>5 E-mail Marketing Tips</title>
		<description><![CDATA[In today’s marketing world, E-mail marketing is one of the fastest forms of direct mail there is. Think about it, instead of taking the time to print off a bunch of letters, getting them in envelopes and stamped, then mailing them and waiting for your prospect to receive it, all you simply have to do [...]]]></description>
		<link>http://www.completepurl.com/research/purl-tips/5-e-mail-marketing-tips</link>
			</item>
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		<title>Some Handy Tips for Writing Subject Lines</title>
		<description><![CDATA[An effective subject line could be the difference between your potential prospect opening your e-mail, or not even bothering wasting their time. The subject line is the very beginning, and it is important to capture their attention right away. Here are a few tips you can utilize while writing your e-mail subject lines. List the [...]]]></description>
		<link>http://www.completepurl.com/research/purl-tips/some-handy-tips-for-writing-subject-lines</link>
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		<title>Tips for Developing an Effective Database for Your Marketing Efforts</title>
		<description><![CDATA[When it comes to pURL marketing, or any direct mail campaign for that matter, an effective database is essential for succeeding with your campaign. Your database can significantly affect your ROI in a positive or negative way, so you want to make sure that everything is running smoothly. It is essential to make sure that [...]]]></description>
		<link>http://www.completepurl.com/research/purl-tips/tips-for-developing-an-effective-database-for-your-marketing-efforts</link>
			</item>
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		<title>Creative pURL Marketing</title>
		<description><![CDATA[We’ve all heard it by now, pURL marketing, or “pURLS”, can significantly increase response rate, ROI, etc. Something about these personal landing pages really makes people more likely to act when they see your offer. Simply adding the prospects name to the web page makes them more likely to respond to your offer, but what [...]]]></description>
		<link>http://www.completepurl.com/research/purl-tips/creative-purl-marketing</link>
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