http://www.completepurl.com/research Personalized URLs Tue, 07 Sep 2010 17:16:56 +0000 http://backend.userland.com/rss092 en Reprinted from and copyrighted by Direct Mail answers for PR & Marketing Professionals, Nonprofits, and Small Business Question: What's one of the biggest reasons that direct mail campaigns fail? Answer: Because a poorly targeted list was used.  While the mailing list is the number one influencer of the success of your ... http://www.completepurl.com/research/direct-mail-tips/you-dont-know-what-you-dont-know-about-targeted-mailing-lists What are the advantages of adding pURLs to your marketing? If you've been a bit disappointed with the results of your past direct mail or email campaigns, I'd like to suggest that you give pURL marketing a try.  With pURL marketing, you would use your standard direct mail or email campaign ... http://www.completepurl.com/research/purl-tips/advantages-of-purl-marketing pURL marketing provides you with a variety of ways to improve your marketing response rates.  If you haven’t already heard about pURL marketing, chances are you’ll be encountering it very soon. While it’s a relatively new form of direct marketing, it’s gaining in popularity as more marketers try to reach ... http://www.completepurl.com/research/purl-tips/improve-response-rates-with-purl-marketing There are many ways that you can use a pURL campaign in your direct marketing. For many years businesses have relied upon printed mailings and other forms of marketing to advertise promotions and get to know their customers better. But today, businesses have smaller marketing budgets and more internet savvy consumers; ... http://www.completepurl.com/research/purl-tips/using-a-purl-campaign-in-your-direct-marketing A pURL is a personalized website aimed at presenting a message to a prospect in a very personal, one-to-one format.  PURL marketing is quickly becoming one of the most popular types of marketing campaigns in use today.  There are a lot of benefits to using in a pURL campaign for ... http://www.completepurl.com/research/purl-tips/benefits-of-a-purl-campaign When it comes to pURL marketing, your landing page is critical to your success; in fact, it is often the driving force behind your pURL marketing ROI. Here are a few tips for improving the performance of your pURL landing pages: Use a Consistent Message When first getting started with pURL marketing, ... http://www.completepurl.com/research/purl-tips/how-to-optimize-your-purl-marketing-landing-page A pURL marketing campaign is an excellent way to present your message on a one-to-one, extremely personalized basis. The other day I got a letter from my home mortgage company that said something to the effect of "If you have a home loan, call this number. If you have a business ... http://www.completepurl.com/research/purl-tips/boosting-direct-mail-with-purls Personalized URL (pURL) Marketing seems to have taken internet marketing to a higher level and made direct mail marketing much more effective. But how does pURL marketing work and what makes it more useful than traditional marketing? Traditional direct marketing does not have the feedback mechanism that pURL marketing has.  Once ... http://www.completepurl.com/research/purl-tips/how-does-purl-marketing-work By Chrisanne Sternal There are many services online that will allow you to create a postcard and have it printed. They usually have very low prices because they deal with large quantities. For companies trying to save money these services can be a great option, however you get what you pay ... http://www.completepurl.com/research/direct-mail-strategies/how-to-create-a-postcard-for-marketing By Nial Robbins Many people who set up an Internet based affiliate marketing business tend to focus all their marketing efforts on online promotion and neglect off-line marketing techniques altogether. This is a pity because there are many excellent ways to promote a website or an affiliate program off-line as well ... http://www.completepurl.com/research/direct-mail-strategies/direct-mail-postcard-marketing-campaign-tips-for-internet-based-affiliate-marketing-entrepreneurs