Benefits of Marketing with pURLS (Personalized URLs)

 

There are tons of benefits to marketing with pURLs! Target Marketing magazine said it best when they said, "Once you start exploring the possibilities with pURLs, which can be personalized to any degree that your budget can bear, you'll come to see them as an invaluable tool." Here are just a few of the benefits associated with personalized URLs:

Relevant Messaging

Relevance, relevance, relevance. If we've heard it once we've heard it a million times. Today, your prospects are bombarded with so many marketing messages, only the most meaningful will actually get any attention. With the .COMplete pURL marketing system, you can provide relevant messages to each and everyone of your prospects or customers. The personalization and customization of your campaign is limited only by your imagination. This personalized and relevant content helps your message stand out from the clutter. And since the pURL contains your prospect's own name, you know it's going to get noticed!

Improved Response Rates

A typical direct mail campaign achieves a 1, maybe 2 percent response rate. But when you combine personalized URLs with your direct marketing, you can watch your response rates soar. According to the Aberdeen Group's August 2007 study of personalization techniques in marketing, 91% of the "best in class" companies experienced improvements in their on line conversion rates as a result of their personalization. Frank Hudetz of Solar
Communications reports a 33 percent lift in pURL campaigns. The University of Alabama's online season ticket renewals more than doubled with their pURL campaign. A travel agency used pURLs to double their revenues. And the list goes on and on.

Real-Time Tracking

With a traditional direct mail campaign, you include a coded brc, a special toll-free phone number and other types of generic tracking codes. But what about the prospects who are interested, but haven't yet responded? What about the prospects who need an additional nudge? Wouldn't it be great to know about them? The .COMplete pURL marketing service includes real-time web response tracking that goes beyond tracking prospects who responded to tracking prospects who are interested.

Prospect Engagement

Personalized URLs provide a one-to-one dialogue between you and your prospect. And while it's great to have a meaningful conversation with your customers, it's even better to foster the trust and confidence that comes from it. When your customers trust you and have confidence in you, they are more willing to share additional personal information about themselves. And this additional information can be used in future .COMplete pURL campaigns. Are you seeing the beauty in this?

Complete Multi-Channel Integration

You personalize your direct mail. You personalize your email. But you still send them all to the same old generic web page. The .COMplete pURL marketing service allows you to combine the personalization advantages of variable data printing with the speed and ease of the web. Personalized URLs provide seamless integration of your direct mail, email and web marketing.

Go Green

With the .COMplete pURL marketing service, there's no need to print huge direct mail campaigns. Scale your printing back -often to as small as a postcard - and send your prospects to their own, personalized web pages for additional information. Because the pURL contains your prospect's own name, it is sure to get noticed!

 

Ready To Get Started With Your Own .COMplete pURL Campaign?

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