pURL Marketing Case Studies

 

3 Real-Life pURL Marketing Lessons to Get You Started

Ready for pURL marketing? You can greatly improve your own pURL marketing campaign results by taking advantage of these three simple, real-life lessons.

Season Ticket Renewals Double With pURL Campaign

The University of Alabama’s Athletic Department had traditionally used a rather ho-hum direct mail campaign to court season ticket renewals for its football and basketball games. Results were acceptable – nothing extraordinary. And, according to Jon Gilbert, Associate Athletic Director…