Advantages of pURL Marketing
What are the advantages of adding pURLs to your marketing?
If you’ve been a bit disappointed with the results of your past direct mail or email campaigns, I’d like to suggest that you give pURL marketing a try. With pURL marketing, you would use your standard direct mail or email campaign to drive your prospect or customer to their own personal website.
Why is pURL marketing better than simply sending your prospect to your website home page?
Sure, you can advertise your home page in your direct mail campaign, but then what? When your prospect landed at your site, she would be greeted with the same generic message that every single website visitor sees.
With a pURL campaign, your prospect can land on a website that was custom made just for her. She can be greeted with a headline that reads “Hi, Jane!” instead of “Welcome Visitor”. She can see graphics that represent her and her lifestyle instead of generalized, hit or miss graphics that are geared toward no one in particular. She can read a message that is tailored specifically to her rather than a broad message trying to reach everyone.
Sure, it’s easy to drive your prospects to your home page, but then what? How will you know if your prospects went to your home page? And more importantly, how will you know WHICH prospects went to your home page?
With pURL marketing, you have complete and thorough tracking. You’ll know exactly which prospects visited their pURL website. You’ll know how long they stayed at their site. You’ll know which pages they visited, and how often they came back, and when they came back. In other words, you’ll exactly which of your prospects is truly interested in what you have to offer.
So you’ll know exactly where to spend your follow up efforts.
Perhaps the biggest advantage of all is that pURL marketing increases your response rates. It’s only natural that prospects are more likely to respond to a message that is customized specifically for them. In fact, some studies show that pURLs increase marketing response by as much as 400%. That is incredible ROI.
And speaking of ROI, creating your pURL campaign doesn’t have to be expensive. In fact, Complete Purl offers full service pURL marketing at incredibly affordable rates, with plans available for every marketing budget.
If you’ve been frustrated by poor performing direct mail campaigns why not consider adding pURLs to your direct marketing plan? Get a free demo of a pURL campaign at CompletePurl.com today.
Would You Like to Provide A Personalized Online Sales Letter For Everyone On Your List?
See what the .COMplete pURL system can do for you! Check it here…