A pURL is a personalized website aimed at presenting a message to a prospect in a very personal, one-to-one format.  PURL marketing is quickly becoming one of the most popular types of marketing campaigns in use today.  There are a lot of benefits to using in a pURL campaign for your business.  Here are some of the benefits for your consideration.

pURL Campaigns Are More Effective than Other Types of Mailings

In recent surveys the Direct Marketing Association discovered that almost half of all consumers surveyed were more likely to respond to a marketing message via the internet.  They found that in fact, about one-quarter of respondents would only respond to a marketing message via the internet.  What exactly does this information mean to your business? Since pURL marketing campaigns utilize the internet , they have the potential to boost your response rate drastically.

In general pURL marketing campaigns are shown to be about 40% more effective than other types of advertising.  Some studies show that they can lead to an increase in follow through of up to 400%.  Pretty impressive, don’t you think?

pURL Campaigns Have Built-In Tracking

One major benefit of a pURL marketing campaign that you do not get with other types of marketing is that you can track a great deal of information.  When customers visit their pURL sites you will know exactly who visited, because the sites are personalized. And just as valuable, you will also know who did not respond. Even more, with your pURL tracking, you’ll be able to gather information such as what the customer did after they responded to his pURL site, how many web pages he visited, how long he stayed at his personal site, and how often he visited his site. When you compare this to the (non-existent) tracking that is built into a traditional direct mail campaign, you can see how this tracked information can greatly effect your future marketing efforts.

pURL Campaigns Have Several Uses

There are several different uses for pURL marketing.  While you can certainly create a direct mail campaign that includes sending your prospects to their own pURL websites, you can also incorporate pURLs into your email marketing program. You can also include pURLs on customers’ monthly statements, or create a postcard campaign using pURLs. The promotional opportunities are limited only by your own creativity.

You can not only promote your pURLs in many ways you can also use them in many ways.  pURL sites can be used to gather survey information to be used in later marketing campaigns. pURL campaigns can also be used for the promotion of a new product or to provide loyal customers with a discount.  The sky is the limit on what exactly you decide to promote using your pURL campaign.

pURL Campaigns Are Affordable

pURL marketing can be very affordable compared to other traditional marketing campaigns.  This is one of the benefits that have really led to an increase in popularity of pURLs over the last few years.  With the current economic state, businesses are looking for ways to cut their marketing costs.  pURL marketing offers an excellent opportunity for streamlining your marketing budget, tracking your results, and knowing exactly where to put your follow up efforts.

pURL campaigns have become increasingly popular because of their cost effectiveness and improved response rates. If you’re interested in reaching your prospects on a highly personalized, one-to-one basis, consider adding a pURL campaign to your marketing mix.

You Might Also Be Interested In:

• Using a pURL Campaign in Your Direct Marketing
• The pURL and Internet Marketing Success
• What Exactly is pURL Marketing?
• Driving pURL Campaign Traffic with Direct Mail
• Advantages of pURL Marketing