pURL marketing provides you with a variety of ways to improve your marketing response rates.  If you haven’t already heard about pURL marketing, chances are you’ll be encountering it very soon. While it’s a relatively new form of direct marketing, it’s gaining in popularity as more marketers try to reach today’s internet savvy, high-tech prospects and customers. In addition, pURL marketing is extremely trackable, and it can do amazing things to boost profitability.

Here is some more information about pURL marketing and what it can do for your business.

What is pURL?

pURL stands for personalized URL and it is a system of marketing that utilizes the internet in conjunction with a direct mailing or email message.  pURL marketing allows you to send out highly personalized messages to your customers to advertise an upcoming sale, promote a new product, or even gather customer information via a survey.

The pURL message is extremely customizable.  You can create a personalized website for each of your customers or prospects; the website can include your customers’ names to present a very personalized message. If you have kept good records on your customers, or if you’ve purchased an in-depth prospect mailing list, you can even take it a step further.  Your pURL marketing messages can take details such as customers’ product preference, favorite color, or any other information you have available and use it to generate superbly customized mailings for each client.

Because your pURL marketing message is customized through a database, it’s not necessary to actually create the individual web pages for each customer one by one. All you have to do is supply the information, typically in the form of a spreadsheet or other type of mailing list. The information is converted, the page templates are created, and the pURL websites are generated, using as much or as little detail as you wish to include.

pURL Results

While pURL marketing is still new to the direct marketing industry, marketers who have used it are singing its praises. Studies show that pURL campaigns achieve higher response rates than traditional marketing. Customers and prospects are far more likely to pay attention to a pURL message that is directly addressed to them.  Take that a step further by customizing the message to meet all of their preferences and you are definitely going to get their attention.

Imagine getting a message from a company that you do business with, with your name on the message and in the web address, marketing a highly appealing product in your favorite color.  Would you not be impressed?  Would you not be more likely to buy?

pURL marketing messages really get the customer’s attention. For this reason, customers are more likely to make a purchase or fill out information.  Most statistics show customers are almost twice as likely to follow through with a pURL message as compared to a traditional direct mailing. This means that you can look to as much as double your profit by sending out targeted pURL messages as opposed to traditional direct mailings.

Full Service pURL

There are several pURL marketing software-as-service companies that have sprung up over the last few years.  But the software and setup can get a bit confusing. That’s why Complete Purl offers full service pURL marketing programs, which includes website design, copywriting, mailing list management, and tracking. If you’re interested in adding this new marketing technique to your own marketing program, why not get started today.

You Might Also Be Interested In:

• pURL Marketing Overview
• Direct Mail and pURLs
• Personalize Your Direct Marketing for Increased Response Rates
• Using pURL Campaigns Effectively
• Using a pURL Campaign in Your Direct Marketing