There are many ways that you can use a pURL campaign in your direct marketing. For many years businesses have relied upon printed mailings and other forms of marketing to advertise promotions and get to know their customers better.

But today, businesses have smaller marketing budgets and more internet savvy consumers; and this combination has really changed the way marketing is done.  Now, businesses are looking more and more to the internet for affordable marketing solutions.  Marketing directors are being held accountable for profitable returns on their marketing dollars. And so many businesses are looking at pURL marketing as an affordable, trackable, highly responsive marketing method.

Here are some ways that you can use a pURL campaign in your own direct marketing program, as well as some reasons that you should.

What is a pURL?

A pURL is a personalized URL.  In other words, it is a website that has been personalized for an individual consumer to provide him or her with the best possible, one-to-one experience.  The “personalized” portion of the pURL is typically the customer or prospect’s name, such as www.yourbusiness.com/John.Doe.  When your customer visits his pURL, he will find himself on a website that is specifically marketed directly toward him.  This is the basic use of pURL marketing, though pURLs are also a popular way to conduct marketing surveys to find out more about the customer or prospect.

pURLs Allow for Customer Tracking

pURLs have many benefits over traditional marketing campaigns.  The biggest benefit is that they allow you the ability to find out more about your customers and your sales.  You can find out exactly who followed through, which pages of their pURL website they visited, how long they stayed at their website, and other factors that may have affected the sale.  This can help you to market better in the future. 

Because pURLs can be completely personalized, they are great ways to present surveys, questionnaires, feedback forms, etc to your prospects. The best tip for using a pURL for customer feedback is to keep the form down to no more than 6 total clicks.  More than this or more than one page tends to lead customers to link abandonment.  In other words, asking too much will turn customers away, so keep your pURL marketing simple and concise.

pURLs Gain More Follow Through

pURL marketing is statistically much more successful than traditional forms of marketing. In some surveys it has shown to be up to 40% more effective. Customers today are more likely to follow through with a link, complete a survey, or purchase a new product when a pURL leads them there.  Customers like the personalization and they like the ability to access these things quickly and easily over the internet.

pURL Marketing is Easy

The best part about a pURL campaign is that it is not all that complicated.  You still need a good copywriter and a successfully planned email or direct mail campaign to drive your customers to their pURLs. But with the Complete pURL marketing service, all you need to do is provide your list of customers or prospects, and we will handle the rest.

In today’s barrage of constant marketing messages, customers are looking for personalization, relevance, and one-to-one to help them filter through the noise. A pURL marketing campaign is an excellent way to provide exactly what your clients are looking for.

You Might Also Be Interested In:

• The Benefits of a pURL Campaign
• Make Your Marketing Personal with a pURL
• Make Your Marketing Personal with a pURL
• Increase the Overall Performance of Your Marketing Campaign With Personalized URLs
• Driving pURL Campaign Traffic with Direct Mail